581030
601842055250
When you buy a bike from us in the store or come to collect your Click & Collect order we will adjust your new bike to fit you.
This includes adjusting saddle height, saddle position and where possible adjusting the brake levers / gear shifters.
We will also adjust any accessories you have purchased with your bike where applicable.
At Wheelworx, we're committed to delivering not just quality bikes but also exceptional value and peace of mind for our customers. That’s why every bike purchased from us includes Lifetime Free Service—so your bike remains in peak condition for years to come!
The free service is put in place to make sure the bike you have purchased is running correctly and to adjust out any cable stretch that happens to any new bike.
The type of bike you have bought and the type of riding you have planned will affect how soon you need to book your free service.
However if you experience any issues at any time you should stop riding your bike and book your bike in for its free service immediately.
ANY BIKE PURCHASED IN WHEELWORX COMES WITH A LIFETIME FREE SERVICE

The 2025 Loft 7D EQ Step-Thru M CREAM is available at the following locations.
The item will be transferred to the location you choose during checkout.
If the item is not currently available to view at your desired location, please call your nearest store to arrange for it to be transferred.
Dive into the fast pace of city life with the ELECTRA 2024 Loft 7D EQ Step-Thru! This lightweight commuter bicycle is built to last, ensuring speed, comfort, and unrivalled control on the streets. It's packed with impressive features that put the 'fun' back into functional urban commuting.
With ELECTRA's Loft 7D, you can navigate the intricate weave of city streets with ease and style. Powered by a rugged yet lightweight alloy frame, a capable 7-speed drivetrain, and practical mudguards, this compact city bike ensures that you reach your destination in record time, without compromising on your comfort or style.
Engineered with simplicity and minimalism in mind, the Loft 7D boasts clean lines and neat straight bars. The bike's sturdy aluminium frame houses the Shimano’s 7-speed MEGARANGE gearing, which effortlessly tackles hills and tricky terrains. When combined with its alloy dual-pivot caliper brakes and agile 700c wheels, the Loft 7D truly stands as a modern classic.
Living up to its name, the Loft 7D arrives ready for all that city life presents – the speed, the thrill, and the pulsating buzz. High on performance, yet low on maintenance, this bicycle ensures a smooth ride from your home to the cafe in no time flat. With its sleek design and our variety of customisation options, rest assured that you'll turn heads wherever you go.
- Embrace optimum speed, comfort, and control with the foot-forward, upright riding position.
- Choose a front basket option, a bell, or even a cup holder to suit your needs and commute style.
- Consider topping it off with the Electra Commute helmet, equipped with MIPS for unmatched safety, because arriving safe is arriving stylishly. Get ready to redefine city commuting with the ELECTRA 2024 Loft 7D EQ Step-Thru!
| Frame | Size M, 6061-T6 aluminium |
| Fork | High-tensile steel unicrown, straight/tapered leg |
| Wheel Size | Front 700c / Rear 700c |
| Wheels | Double-wall alloy, 700x32h Shimano DH-C3000 dynamo, 6 V/3 W, 32 H, nutted axle Alloy, 32 h, nutted axle |
| Shifter | Shimano Tourney RS45, 7-speed twist |
| Rear Derailleur | Shimano Acera M360 |
| Crank | Forged alloy 170 mm, 44t chainring w/chainguard Tange LN3912, 68 mm, threaded cartridge, 118 mm spindle |
| Cassette | Shimano TZ31 freewheel, 14-34, 7 speed |
| Chain | KMC Z7, 7-speed |
| Pedals | Alloy platform w/non-slip rubber tread |
| Front Brake | Alloy, long reach, dual-pivot calliper // Alloy, long reach, dual-pivot calliper Alloy, 3-finger |
| Rear Brake | Alloy, long reach, dual-pivot calliper // Alloy, long reach, dual-pivot calliper Alloy, 3-finger |
| Handlebar | Alloy riser |
| Grips | Electra custom hand-stitched |
| Stem | Forged alloy, quill type, 80 mm, 25.4 mm clamp |
| Headset | Hi-Ten Steel, 1-inch, threaded |
| Seatpost | Alloy micro-adjust 27.2 x 300 mm |
| Saddle | Retro leatherette w/dual spring |
| Front Light | Spanninga LED |
| Rear Light | Battery-operated LED |
| Kickstand | Alloy |
| Weight | 15 kg |
| Colours | CREAM, SEAFOAM |
| Sizes | M |
| Brand | Electra |
| Model Year | 2025 |
| Barcodes | 601842055243, 601842055250 |
| SKUs / Part Numbers | 581029, 581030 |
Please note: Manufacturers can sometimes change the specification of the products from time to time.