Trek unveils Project One ICON paint schemes on NEW Madone SLR

Available to order from today, Friday 6th July, all-new Project One ICON paint schemes and new Select, Premium, and Signature schemes and colours on the all-new Madone SLR. 

Project One ICON is a collection of premium, bespoke paint schemes that represent the highest level of artistry in custom bicycles. These designs are more than colours that stand out; they’re filled with texture, depth, and mood. Each ICON paint scheme showcases a mastery of brush and paint, reflecting the passion that the most experienced Project One artists bring to their craft.

In addition to Project One ICON, all-new Select, Premium, and Signature schemes with new colours are available for Madone SLR. ICON is available exclusively on the all new Madone SLR platform.

Chasing Kona book available

From smoker to back of the pack triathlete to the Ironman World Championships.

Read about how I overcame all of the odds and discovered what it would take to get to the Ironman World Championships – my eBook is now available to buy as an eBook on Amazon UK, Amazon US, Barnes & Noble, and iTunes

It is also available as a paperback at Wheelworx.

All Project One ICON schemes are Signature Plus designs with a €1800 MSRP upcharge from the stock model price.


CHROME TOUR
White Rose/Red Chrome/Black Chrome
Chrome Tour is the ICON scheme of choice for Trek-Segafredo’s Tour de France professional race team. Its multi-dimensional pearly white base colour is complemented with oversized chrome red and black team logos.
madone icon chrome tour.jpg

Madone SLR Icon Chrome Tour

BLACK GOLD 
Black/Gold Metallic Flake
Up close, the Black Gold paint scheme is as classy as a tuxedo. From a distance, the metallic flake and the raised dimensional logos give it a different kind of beauty. Bling. Bling.
madone icon black gold.jpg

Madone SLR Icon Black Gold

BRUSHED LIQUID METAL
Brushed Liquid Metal/Dark Smoke Tint
No two Brushed Liquid Metal paint schemes are alike. Beneath the glossy finish, the unique hand-scuffed undercoat has an industrial character with a deep, smoky tint.
madone icon brushed liquid metal.jpg

Madone SLR Icon Brushed Liquid Metal

CANDY EMERALD GREEN
Candy Emerald Green
Candy Emerald Green is a scheme worthy of envy. It has a high-gloss finish, double green tint, dual candy green tonal logos that stand out on the frame. Green means “go,” but this green scheme means “go fast.”
madone icon candy emerald green.jpg

Madone Slr Icon Candy Emerald Green

PRISMATIC PEARL (coming soon)
Prismatic Pearl/Trek Black Matte
Is every one of your rides a vision quest? Prismatic Pearl is a psychedelic, mind-bending paint scheme on a different plane of consciousness. It morphs in changing light to show every colour and shade in the rainbow.
madone icon prismatic pearl.jpg

Madone SLR Prismatic Pearl

REFLIPTIVE
Amethyst/Bright Green/Purple Flip
Refliptive is a new twist on a coveted scheme of cycling’s past. Shades of amethyst and bright green flip to purple in changing light. Like a mood ring, if you’re always in a good mood. And with this paint, how could you not be? Reflective technology in the Trek logo.
madone icon refliptive.jpg

Madone SLR Refliptive

 

Trek have just launched the new Madone SL, SLR and SLR Disc ranges. You can see the highlights and details of the full range overview here

You can check out all of these options and thousands more on Trek’s full custom website Project One here

Chasing Kona book available

From smoker to back of the pack triathlete to the Ironman World Championships.

Read about how I overcame all of the odds and discovered what it would take to get to the Ironman World Championships – my eBook is now available to buy as an eBook on Amazon UK, Amazon US, Barnes & Noble, and iTunes

It is also available as a paperback at Wheelworx.

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